Q1 2024 Performance of Top Wellness Apps on iOS in Australia

In the first quarter of 2024, wellness applications on iOS in Australia have shown interesting performance trends, with data sourced from Sensor Tower offering a comprehensive view.

Calm maintained a steady revenue stream, fluctuating around the mid-$60K range throughout the quarter. Downloads peaked in mid-January with over 3K and then gradually declined to just under 2K by the end of March. Weekly active users started strong at approximately 57K but saw a descent to just over 51K.

For Headspace: Sleep & Meditation, revenue saw a peak of nearly $50K in mid-January, with the rest of the quarter hovering around the mid-to-high $40Ks. Downloads remained fairly consistent, ranging from 1.6K to 1.9K, and weekly active users showed a slight decrease from 25K to just over 20K.

The ShutEye®: Sleep Tracker, Sound app's revenue saw a significant spike in mid-February, reaching upwards of $40K, with other weeks averaging around the $30K mark. Downloads started strong at 15K but dropped to around 7K by the quarter's end. Active users followed a similar downward trend, commencing at 15K and dwindling to just over 10K.

Sleep Cycle - Tracker & Sounds showed a revenue range from about $10K to $21K throughout the quarter. Downloads experienced a gradual decrease from 2K to just over 1.4K, while weekly active users remained quite stable, starting at 39K and slightly decreasing to 40K.

Reframe: Drink Less & Thrive displayed a varied revenue pattern, with a notable peak of $32K in early January, followed by a dip and another rise towards the end of March. Downloads saw a sharp decrease from 3.4K to 529, while weekly active users consistently hovered around 10K to 13K.

Overall, these top wellness apps experienced mixed trends in revenue, downloads, and user engagement. For more detailed insights and analysis, Sensor Tower provides a deeper dive into the data.